Today, we start 2,688 hours.

 

Happy Monday Everyone For almost 30 years, the way I've coached people has continued to evolve.   But one thing has never really changed: The plan has to fit the person. Not the other way around.   That's why our clients have always sent us their meals, weights, pictures, workouts, questions, schedule changes, bad days, good days and everything that happens between one workout and the next.   Because the transformation isn't happening during the 4 or 5 hours you spend exercising each week.   It's happening during all the other hours. That's the idea behind 2688. 16 weeks. 112 days. 2,688 hours.   And today we're officially beginning something new. Lais is 2688 Challenger #001.. Today marks exactly 16 weeks until her birthday. Over the next 112 days, we're going to document the entire process, not just the workouts and the highlight reel.   Nutrition. Training. Recovery. Daily decisions. Schedule changes. Meals out. Progress. Setbacks. Adjustments. The things that work. The things that don't. And we're going to use this first 2,688-hour journey to continue building an even better way to coach everyone who comes after her. Part of that evolution includes AI. We've been experimenting extensively with AI behind the scenes, and I think there's a tremendous opportunity here.   Not to replace the coach. Actually, almost the opposite.   AI can help us analyze information, recognize patterns, organize check-ins, prepare nutrition and training options, track progress, identify things we may want to look at more closely and eliminate some of the repetitive work surrounding coaching.   That means Rafael and Lais get to spend more time doing the part technology shouldn't replace: Knowing you. Talking to you. Understanding what is actually happening in your life. Making decisions. Changing the plan. Holding you accountable. And being there when things don't go according to plan.   AI can help us process more information. It can't care more. We can. That's the upgrade. And 2688 isn't only for competitors. Maybe your destination is a bikini stage. Maybe it's a professional photoshoot. Maybe you've always wondered what you could look like if you finally went all-in. Or maybe you simply want to be in the best shape of your life without making fitness your entire life.   The destination can be different.   The next 2,688 hours are what we manage together.   We've rebuilt the website to explain the program and where we're taking it. Visit 2688.life   And if someone came to mind while you were reading this, especially someone who's ever said: "I'd love to do a bikini competition or transformation photoshoot someday, but I wouldn't even know where to begin..." Forward them this email.   We're looking for a small group of people ready to find out what's possible over the next 16 weeks.   Coach Rafael & Lais 2688 Challenge A 16-Week Body & Lifestyle Transformation The Body Is The Receipt.                                                                               -