Happy New Year and Welcome to the 1st Super Tuesday of the year!!!
Now today at 11am we have the 1st workout of 2019, but before I get into any of that...
I hope you all had a great evening, and welcomed the New Year with all the opportunities that a New Year Brings...
I just want to take a moment to Thank All of you that are in any way a part of what we do or have been a part of what we do, it means the world to me that I get to live every day in my purpose :-) and you are all a part of that.
NOW...WHAT IS THIS STUFF ABOUT THE END OF BOOTCAMP????
Over the years I have always tried to do things differently or at least my way, sometimes that has worked and sometimes that has not.
All over the world since then, lots of Bootcamps have started and ended, Bootcamp business and franchises have come and gone, and some are still around.
But a few years ago, as this was all happening, I said to myself "Self" I don't want to be a part of all this...and I tried changing the name of our program several times.."Rated R Fitness", "The Bootcamp Rebel", "It's Not Just Bootcamp" "The Original "Results4Sure" and so many more in between.
None of them stuck...Everything we did was under South Florida Fitness Bootcamp...and that is what people found when they searched for us...
So I kept it.
But I didn't want to be just a Bootcamp, plus it was weird when people asked what the name of our gym was...then there is the fact that so many people use that term loosely and don't really know where it should be used. The call programs Bootcamps, or Bootcamp workouts...and I love all of it...heck I even wrote a Book about it...a book that has sold more copies in it's category than any other...but moving forward...it's not what I want to be about, it's not what I want to be known for and it's not how I want to expand what we do.
So as I thought about it more and more, the one thing that I kept saying is that even though we do a few things, like Nutrition Coaching and Contest Prep, Private Coaching and more....as far as our actual facility, what I wanted to be know for was THE WORKOUT
AND THERE IT WAS.....THE WORKOUT....
A Super Simple Term To Explain What We Do, What We Are About, and What You Can Expect When You Come To Our Gym
You see I like things to be clear, not just Super Simple...clear..
You ever hear the term, "get things in writing, so they are black and white"
That is what I wanted, a clear name, a super simple term and that it was Black and White literally and figuratively
After that thought...in the next 48 hours I had a clear vision of what I wanted...and we had a new name, a new domain (website) and new logo :-)